| Amos 'n' Andy Volume 3
During its radio heyday, "Amos ‘n’ Andy" was - to use a popular modern-day expression -
the “water cooler” show of its era. Though the Crossley poll (the rating system
of the time) reported that the show had a rating of 53.4 during the 1930-31
season, such a system wasn’t necessarily a wholly reliable instrument to truly
measure "Amos ‘n’ Andy’s" audience; better indicators are the facts that there
was precious little telephone activity or “bathroom breaks” while the program
was on the air and, in addition, many movie theaters back then made arrangements
to interrupt their screenings and “pipe in” in the broadcast mid-film for fear
of losing paying customers. Newspapers frequently published daily accounts of
the events that took place on the serialized show. An oft-told anecdote relates
that, at the peak of the show’s popularity, it was possible to take a walk
around any neighborhood block on a warm spring evening and not miss a moment of
the broadcast, since the windows of most homes were open and practically every
radio was turned to the program.
While entertainment programs have an admirable capacity to instill loyalty in
their audiences, very few have the magic to capture the public’s imagination
forever...and "Amos ‘n’ Andy" was no exception to this rule. From its peak years
during the Depression, the show slowly shed listeners that once constituted an
audience estimated at forty million. "Amos ‘n’ Andy’s" long-time sponsor,
Pepsodent, soon hitched their wagon to comedian Bob Hope and Campbell's Soup
began paying the bills...but still the ratings declined. Even a move to CBS in
April 1939 did nothing to resuscitate the show.
So, in February 1943, the show’s creators and stars — Freeman Gosden and Charles
Correll — took a brief sabbatical to revamp the series from its original
serialized quarter-hour format to a slickly-produced, half-hour situation
comedy. The two men lined up a new sponsor, Lever Brothers, and the writing on
the show (which in the early days had been the sole bailiwick of Gosden and
Correll) received a boost from a team of comedy writers - notably the young team
of scribes Bob Mosher and Joe Connelly, who would later supervise the television
version of the series in the 1950s.
The new "Amos ‘n’ Andy" was radically different from the earlier program which
fans had come to know and love, but in the halcyon years of the show’s “sitcom
period” it made a valiant attempt to capture as much of the flavor of the old
version as possible. Though each broadcast was pretty much a self-contained show
from week to week, occasionally Gosden, Correll and the writers would stretch
out an idea over two or more broadcasts. Beloved characters such as Brother
Crawford, Fred Gwindell and Flukey were featured from time to time, but they
gradually gave way to the steamrolling popularity of one George “Kingfish”
Stevens.
The
Kingfish was one of the program’s best-known and popular supporting characters,
making his appearance in the early days of the show. But the half-hour format
proved to be his meat; audiences loved his weekly attempts to swindle Andy out
of some fortune or treasure which the thick-witted Andrew H. Brown had managed
to acquire, and it wasn’t too long before the focus of the comedy zeroed in on a
weekly formula highlighting the Kingfish’s machinations.
With the revamping of its format, "Amos ‘n’ Andy" soon vaulted back into the
top-tier of radio’s comedy shows, spending two seasons in a Friday night
timeslot before being added to NBC’s powerhouse lineup ("Fibber McGee &
Molly"/Bob Hope/Red Skelton) on Tuesday nights beginning in the fall of 1945.
After leaving NBC in 1948 as part of the notorious CBS “talent raids,” the
series enjoyed even greater success, featured back-to-back with Jack Benny on
Sunday nights and posting even larger audience figures than those it had enjoyed
on NBC. Though a few individuals have criticized the relative sameness of "Amos
‘n’ Andy" broadcasts in its later seasons, they cannot deny that the program —
and its beloved characters — were still as funny as ever.
Because of his continuing concern about the quality of the series, Charles
Correll had most of the programs of the new series recorded on 16" transcription
discs for his personal library. In the 1970s, Correll had the programs
professionally transferred from discs to top quality 1/2" tape -- but explicitly
requested that the commercials for Rinso, by then the show’s sponsor, be edited
out at the same time. Thus, though the programs in this collection
may be commercial-free, they're all taken right from Charlie Correll’s own
transcription collection. The audio fidelity of these shows is astounding - in
fact, they sound far better than when they were first heard over NBC in 1944-45
- and have been painstakingly restored for your enjoyment.
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